24 June 2011: Earth Hour Ambassador Miranda Kerr has embraced the Beyond the Hour message and initiated a charity drive with eBay for the urgent and sustainable rehabilitation of the earthquake and tsunami stricken areas of Japan.
Miranda has asked her family and friends to join in the effort, including husband Orlando Bloom, indie rock gods Kings of Leon and actor Verne Troyer. They have all signed specially made T-shirts with ‘Have Courage Japan’ printed in Japanese text below the Earth Hour logo. The T-shirts will be auctioned off on eBay, with 100 per cent of the proceeds going to WWF Japan’s dedicated rehabilitation fund for the Tohoku Disaster Recovery Project.
These coastal districts in Eastern Japan were the hardest hit following the earthquake and tsunami disaster that took place on 11 March 2011. Over 23,000 people were killed or are missing, and hundreds of thousands were left homeless. These communities are in even more urgent need, as another 6.7 magnitude inland earthquake has hit the area again in April. The ongoing fund hopes to provide vital support to restore and recover in an environmentally sound manner for these communities from these unprecedented natural disasters.
As an extra thank you to the winners, Miranda has offered to follow the winning bidders of the auction on her Twitter account. This is a unique way to connect with Miranda and to have the world know about the difference that is being made.
The auction is operating internationally and will end on Wednesday 29 June at 20:30 AEST /10:30 GMT.
For more information please visit:
www.earthhour.org
eBay Auction
High res image of Miranda Kerr © WWF/ Chris Colls: download
Interviews:
To interview Andy Ridley, Co-Founder & Executive Director, Earth Hour, please contact:
Winston Su, Earth Hour Global, E: winstons@earthhour.org
Or the Earth Hour Global media team on Ph: +61 404 929 243, E: newsdesk@earthhour.org
About Earth Hour
Earth Hour is a global initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 26, 2011 at 8:30 PM to show their support for environmentally sustainable action. The event began in Sydney in 2007, when 2 million people switched off their lights. By 2010, Earth Hour had created history as the largest voluntary action ever witnessed with participation across 128 countries and territories and every continent, including the world’s most recognized man-made marvels and natural wonders in a landmark environmental action.
About WWF
WWF is one of the world's largest and most experienced independent conservation organizations, with over 5 million supporters and a global Network active in more than 100 countries. WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
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