Earth Hour launches Neighborhoodr Sydney and Melbourne

sydney.neighborhoodr.com
melbourne.neighborhoodr.com

9 June 2011: The innovative hyperlocal blog Neighborhoodr has just launched in Australia in collaboration with Earth Hour.

As the largest environmental campaign on the planet, Earth Hour is extending its presence in the digital by partnering with the Neighborhoodr platform to tap into the convenience of hyperlocal.

Earth Hour will play an instrumental role in networking embedded bloggers in Sydney and Melbourne, so the citizens of each Neighborhoodr community around the globe can stay in the know with what makes our cities tick.

Neighborhoodr is set up using the Tumblr interface, so users of the booming social blog site can just click the follow button to receive a direct feed of content that is uploaded from their favourite communities across the world.

What sets Neighborhoodr apart is that anyone, not only Tumblr users, can submit videos, images, links, event info and breaking news about their neighbourhoods!

Neighborhoodr creators Richard Blakeley and Anthony De Rosa hope to leverage Tumblr’s 7 billion hits per month, so that Neighborhoodr becomes the go-to hyperlocal aggregator for hundreds of international communities.

Dubbed by the New York Times as the undisputed king of Tumblr”, Anthony De Rosa is the creator of soupsoup.tumblr.com, which was ranked in the top 25 out of more than 2 million Tumblr blogs. Richard Blakeley is the editor of Gawker TV and the head of the Gawker Media video department. The pair has merged their talents to curate a creative platform for local news and information from cities around the world. De Rosa recently told FishbowlNY about what makes hyperlocal stand out.

“We spread the work out amongst the entire community and the updates are frictionless. Anyone can submit content and there’s a ton of content a click away for us to share. It allows us to get all the way down to the neighborhood level in even the smallest town without having to reinvent the wheel.”

In the age of content overload, those that can efficiently connect people, places and information are getting ahead. Hyperlocal communication lets people access the diverse content that’s been missing from standard local news platforms. It’s here to stay.

Already covering 60 neighbourhoods in the New York area, Neighborhoodr has expanded to cover over 100 cities around the world. The curators from these cities have attracted up-to-date photographers, designers, journalists, videographers, architects, environmentalists, students, professionals, local businesses and corporations.

Earth Hour is excited to get involved in encouraging the emergence of hyperlocal in Sydney and Melbourne, to see the dynamic local news our communities have to offer.

For more information please visit:
Earth Hour
Neighborhoodr

Media enquiries:

Please contact:
Winston Su,
Earth Hour Global
Ph: +61 (0) 410251241 E: winston@earthhour.org

About Earth Hour
Earth Hour is a global initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 26, 2011 at 8:30 PM to show their support for environmentally sustainable action. The event began in Sydney in 2007, when 2 million people switched off their lights. By 2010, Earth Hour had created history as the largest voluntary action ever witnessed with participation across 128 countries and territories and every continent, including the world’s most recognized man-made marvels and natural wonders in a landmark environmental action.


About WWF
WWF is one of the world's largest and most experienced independent conservation organizations, with over 5 million supporters and a global Network active in more than 100 countries. WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.